The idea for the company began as a search to find a product that could be used to improve the skin condition that our founder, Joseph Constant, had. The condition was Eczema. From one dermatologist to another, the answer seemed to be the same: We do not know why your condition exists or how it developed. Im going to put you on a topical steroid cream. That should do the trick. Unfortunately, it did not. In the search for a quality product, Joseph Constants mother introduced him to a product called Shea Butter that she purchased during a trip to her native country of Ghana located in West Africa. What was even more exciting about the product was its astonishing effects on the skin and body. Within a few weeks, the itchiness and the redness associated with Eczema seemed to be clearing away, all due to this superior product. After scouring through as much information as Joseph Constant could find regarding Shea Butter, the more we found there was an inconsistency in the quality regarding Shea Butter. Not all Shea Butter was the same. He discovered that the majority of people in the Shea Butter industry had very little knowledge about the product. Soon after this discovery, he ran across a supplier of Shea Butter who introduced him to Dr. Sam Hunter M.D. of the American Shea Butter Institute. . Dr. Hunter spent many years to finding out about Shea butter and still continues to spend time. The time spent led to the establishment of American Shea Butter Institute in 2001 in Columbus, GA. I then became introduced to a measurement process used to classify Shea butter according to its quality or lack thereof. With Grade A having the highest quality, Mr. Constant decided to form A.R. Skincare (African Rich Skincare) and sell only Grade A Shea butter products followed by natural-based products that would not cause harm to the skin. Premium Grade A Shea Butter is the best product that anyone could use for the skin. It is a product that's been used for many years by African people and we know that it will work for you. Once we educate you about the positive benefits of using Shea butter on the skin, we guarantee that youll be satisfied? By bringing Premium Grade A Shea butter products and other quality products we are changing peoples lives.